Pulmuone Achieves Record-High Tofu Sales in the U.S., Strengthening Market Leadership and Sustaining Growth

◦ Pulmuone Foods USA records KRW 224.2 billion in tofu sales in 2025, hitting an all-time high with a 12.2% year-on-year increase

◦ Driven by its rich nutritional profile and ease of use, the ‘High Protein’ segment has surged since 2021, leading total tofu sales

◦ Building on the sustained boost from new channels since last September, the Ayer plant expansion in Q1 is set to further propel overall tofu sales.

SEOUL – Februrary 19, 2026 – Pulmuone is reinforcing its leadership in the U.S. tofu market and maintaining steady sales growth, driven by increasing local demand for plant-based proteins and strategic expansion of sales channels.

Pulmuone announced on the 19th that its U.S. subsidiary’s tofu sales last year reached a record high of KRW 224.2 billion(approx. USD 157.6 million), representing a 12.2% increase from the previous year and continuing a consistent upward trajectory.

In particular, the "High Protein Tofu" line, which offers enhanced protein content and cooking convenience, led the overall growth as sales nearly tripled, rising from KRW 15.6 billion in 2021 to KRW 41.5 billion in 2025. High Protein Tofu features 14g of protein per 85g serving. Its sales have steadily climbed as local consumer trends shift toward reducing meat consumption in favor of healthier protein sources. Furthermore, the product is vacuum-packed without water, allowing it to be cooked immediately in a pan or air fryer. Its short prep time makes it an easy addition to everyday dishes such as salads, stir-fries, and sandwiches, earning consistent preference from U.S. consumers.

Boosted by rising local demand, Pulmuone secured large-scale new accounts in late Q3 last year. The resulting sales growth is expected to carry over into this year. Additionally, tofu sales are increasing across diverse channels, including food service, global restaurant franchises, and B2B food materials. The company plans to actively identify new channels such as school meal services and health-focused restaurants.

To secure further growth engines, Pulmuone expects to complete the production line expansion at its tofu plant in Ayer, Massachusetts, within the first quarter of this year. The company also plans to push forward with expanding soft tofu production facilities at its Fullerton, California plant and launch innovative new products to pioneer new market segments, further accelerating the growth of its tofu business.

Tofu is a flagship category for Pulmuone Foods USA, accounting for approximately half of its total revenue. This year marks Pulmuone’s 11th consecutive year as the No. 1 brand in the U.S. tofu market. Since entering the market in earnest with the acquisition of Nasoya—the #1 U.S. tofu brand—in 2016, Pulmuone has led the industry by consistently launching new products tailored to local tastes and expanding its production infrastructure. Consequently, Pulmuone’s U.S. tofu sales have trended upward, breaking records every year since 2021.

Pulmuone currently operates three tofu plants in the U.S., including facilities in Fullerton, CA, and Ayer, MA, ensuring nationwide distribution through local production. The company offers a wide variety of products to suit local preferences, including "Extra Firm Tofu" for a sturdier texture, "High Protein Tofu" with 1.8 times more protein than standard products, "Tofubaked" glazed with various sauces, and "Toss’ables" for convenient toppings. These products are available in approximately 15,000 major retail stores, including Walmart, Target, Publix, and Kroger.

To lower the barrier for mainstream U.S. consumers unfamiliar with tofu, Pulmuone continues to promote tofu's nutritional value and culinary versatility through online content and promotions. Since January last year, the company has collaborated with a WNBA player and a sports nutritionist influencer for the "Power of 9" campaign. This initiative highlights that tofu protein contains all nine essential amino acids and shares easy-to-follow recipes via the official website and social media channels.

"The demand for tofu in the U.S. is steadily increasing as the flexitarian population grows and the trend of consuming high-protein, plant-based foods instead of meat spreads," said KS Cho, CEO of Pulmuone Foods USA. "By expanding our supply and actively targeting new channels alongside existing retail growth, we plan to further solidify our leadership in the U.S. tofu market."