Over his nearly 100 years of life, farmer Won Kyung-sun continued to
challenge himself to find new ways to create harmony between people and
between humans and nature in order to transcend individual desires.
The Pulmuone spirit began when Mr. Won, a master farmer and conscientious
pacifist who, at the Pulmuone Farm he created, dedicated his life to respecting
neighbors and showing respect for life. Mr. Won went on to promote a world without
war and advocate world peace.
Pulmuone's original spirit of providing " wholesome foods that can be eaten by the entire
family in confidence" has evolved into the spirit of LOHAS that seeks
to promote healthy and happy individuals and families and to protect the
health of the Earth's environment. LOHAS has now become a universal value for the
modern era, sailing into our daily lives like a breath of fresh air.