Pulmuone defines its social responsibility as creating economic, social, and environmental values to drive shared values through relentless innovation and achieve sustainable growth.

LOHAS Strategy : A Basis for Pulmuone Sustainability Management Promotion

Pulmuone Strategy Direction
  • Brand
  • Mission
    A LOHAS company that cares for both humans and nature
  • Pulmuone LOHAS
    Commitment to the values that realize sustainability for earth and our health
    • Make a conscious dietary habit to prevent disease and promote mood and energy through nutrient balance with natural taste and nutrition
    • Live a conscious lifestyle to prevent disease and extend healthy lifespan by caring for your body and residential environment, keeping them clean and pure
    • Enjoy a good social lifestyle through space services by which everyone can experience happy companionship among people and between people and nature
    • Make a conscious eco-friendly habit that minimizes the consumption of finite resources and pollutant emissions for the sake of the planet.
  • Vision
    Global New DP5 (by 2022)
  • LOHAS Strategy
    Goal-oriented Management
    We create shared values, within economic, social, and environmental contexts, through our products and services that embody LOHAS values pursued by Pulmuone
    Pulmuone TISO
    We contribute to the sustainable development of the society through inclusive business management that embraces all stakeholders.

With an aim to become the global No.1 LOHAS company, Pulmuone strategically invests various capital in overall parts of value chains. The capital invested in business management activities is the source of economic, social, and environmental values created by Pulmuone, and the created values are reinvested to achieve the company’s sustainable growth.

Capital Input
(Definition of Pulmuone’s 6 Capitals)
물 사용 줄이기
Financial Capital
A capital raised by financing, operations and investment for manufacturing products and services
기후변화 대응
Production Capital
A tangible capital of buildings, facilities, and equipment for manufacturing products and services
Waste Zero
Intellectual Capital
Patents, copyrights, licenses, entitlements, and other types of knowledge-based intangible capital
지속가능한 제품 확대
Human Capital
Talents, experience, can-do attitudes, and collective wisdom for achieving goals
Waste Zero
Social Relationship Capital
Intangible capital including relationships with stakeholders, who are directly and indirectly related to our business management, brand awareness, etc.
지속가능한 제품 확대
Natural Capital
Natural assets used in the process of manufacturing products and services
화살표 이미지
Pulmuone’s business models and major management activities
Social Relationship Capital
A food and beverage service business that manufactures health-oriented fresh food and beverage products to sell in South Korea and overseas markets in the Northern America region, China, Japan, etc.
Social Relationship Capital
A business that suggests affordable alternatives through products and services with an aim for providing solution for healthy life
pc 이미지
  • R&D
    Conducting R&D activities to develop innovative products and unique services
  • Marketing
    Coordinating unique products and services, conducting market research, and establishing commercialization and sales plans
  • Business Support
    Performing support for Pulmuone’s business activities through strategy, legal, finance, HR, procurement, IT, and PR
  • Customer Service
    Collecting voice of complaints via calls, 1 on 1 supports, social media, and offline meetings to actively improve our business management
  • Business &
    Public Relations
    Promoting advertisement, PR, and publicities to efficiently raise awareness on quality and merits of Pulmuone’s products and services
  • Sales
    Operating sales channels including department stores, markets, convenient stores, caterings, concessions, service stations and franchise stores
  • Distribution
    Providing the best fresh food logistics with Pulmuone’s own temperature range for refrigerated foods(under 35.6°F) and frozen foods(under -68°F)
  • Production
    Improving production efficiency for quality product manufacturing through establishing optimal logistics system
  • Ingredients
    Securing fresh agricultural, marine, and livestock products that satisfy Pulmuone’s strict principles of ingredients purchasing

Key Performance in 2019

Capital Output
(Representative index for each capital)
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Financial Capital
Revenues of KRW 2.3815 trillion
Operating profit KRW of 30.6 billion
기후변화 대응
Production Capital
Production performance of major products
116.05 million items of tofu, 43.78 million items
of greens, 292.78 million items of fresh noodles
Waste Zero
Intellectual Capital
90 trademark rights
81 patents
지속가능한 제품 확대
Human Capital
63 hours of education per person
811 newly hired employees
Waste Zero
Social Relationship Capital
Social service participation rate: 96.4%
Financial support for partner companies: KRW 5.91 billion
지속가능한 제품 확대
Natural Capital
Amount of energy consumed: 1,151 TJ
Amount of greenhouse gas emissions: 89,871 tCO₂eq
(Major awards)
Korea’s Most Admired Companies Award for 13 years in a row
(the most awards among major food companies in the country)
Ranking in Dow Jones Sustainability Indices 6th among global food companies
(of 116 global companies in the food industry)
Best ESG Company Award
*ESG: Environment, Social, Governance
(A+ grade in ESG Evaluation for three years in a row)
2019 Korea Animal Welfare Award
MAFRA Minister Prize
Sustainable Development Goals, SDGs

Pulmuone is strongly committed to achieving SDGs, the global targets set to bring about harmony between humans and the environment, along with economic growth in order to fulfill its roles and responsibilities. The Sustainable Development Goals (SDGs), which are required by UN SDGs for the sustainable development of the international community, address the universal problems of mankind in connection with environmental, economic, and social sectors.

Directions for promoting Pulmuone SDGs Achievement
Termination of poverty in all forms
Education and support activities to help the socially disadvantaged, such as vulnerable groups, underprivileged groups, etc., escape poverty
Relieve hunger, achieve food security and improved nutrition, and promote sustainable agriculture
Develop more GAP products, and support the activation of an agricultural ecosystem through shared growth
Ensure healthy lives and promote well-being for everyone at any age
Spread of Wholesome foods and healthy life for LOHAS
Ensure inclusive and equitable quality education and promote lifelong opportunities for all
Employment capability development and career management programs
Achieve gender equality and empower all women and girls
Growth of female managers and work-life balance
Ensure availability and sustainable management of water and sanitation
Establish water supply and water quality management system by region based on the location of the business site
Ensure access to affordable, reliable, sustainable, and modern energy for all
Apply eco-friendly energy materials and expand the rate of renewable energy use
Promote sustained, inclusive and sustainable economic growth, full and productive employment, and decent work for all
Create jobs for youth continuously and expand employment of the elderly and the socially disadvantaged
Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation
Realization of GWP (Great Work Place)
Reduce income inequality within and among countries
Practice human rights management through internalization of human respect management
Make cities and human settlements inclusive, safe, resilient, and sustainable
Spread the brand spirit of neighborly love and respect for life
Ensure sustainable consumption and production patterns as well as sustainable support for life and culture
Spreading the LOHAS value with Wholesome Foods and services
Take urgent action to combat climate change and its impacts by regulating emissions and promoting developments in renewable energy
Establish climate change risk management system and a response plan
Conserve and sustainably use the oceans, seas, and marine resources for sustainable development
Strengthen Project WET and expand MSC/ASC certified marine products
Protect, restore, and promote sustainable use of terrestrial ecosystems sustainably manage forests, combat desertification, halt and reverse land degradation, and halt biodiversity loss
Minimize environmental impact from management activities
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all, and build effective, accountable, and inclusive institutions at all levels
Realize justice through compliance management and contribute to the implementation of the rule of law
Strengthen the means of implementation and revitalize the global partnership for sustainable development
Strengthen joint R&D projects with government agencies and social contribution activities through collaboration with NGOs at home and abroad