Pulmuone Showcases Sustainable K-Food Innovation at SIAL Paris 2024, Aiming for European Market Entry

◦ Pulmuone participates in the world’s largest food exhibition for the first time, presenting over 50 plant-based innovative products targeting the European market

◦ Six products, including Tofu Tenders and Soymilk Noodles, selected for the ‘SIAL Innovation Selection,’ the highest number among companies in the ‘K-Food leaders Pavillion’

◦ Pulmuone to establish a European subsidiary next year, expanding its global reach from the U.S., China, Japan, and Vietnam to Europe

▲ A panoramic view of Pulmuone's booth at 'SIAL Paris 2024.' Pulmuone is participating in the global food exhibition 'SIAL Paris 2024,' held at the Paris Nord Villepinte Exhibition Center until the 23rd, showcasing over 50 plant-based innovative products aimed at the European market, including tofu tenders and soy noodles.

SEOUL – October 22nd, 2024 – Pulmuone, a leading Korean wholesome food company, is taking its first step into the European market by participating in the world-renowned SIAL Paris 2024, one of the world’s largest food exhibitions, to showcase its various sustainable K-Food innovation products.

Pulmuone (CEO Hyo-yul Lee) announced that it will present over 50 plant-based innovative products, including Tofu Tenders and Soymilk Noodles, designed for the European market at the ‘SIAL Paris 2024’ in Paris, France, from October 19 to 23.

Pulmuone operates a large-sized booth at the 'K-Food Leaders Pavilion' located in Hall 5B of the Paris Nord Villepinte Exhibition Center, featuring 50 differentiated plant-based products to buyers and consumers from key European markets such as France, Germany, and the Netherlands. Additionally, Pulmuone hosts tasting events for strategic products like Tofu Tenders, Soymilk Noodles, plant-based rice balls, Gimbap, Japchae, stir-fried Udon, and Seoul Ramen, targeting around 1,000 visitors per day.

▲ Foreign buyers and consumers visiting Pulmuone's booth taste plant-based innovative products such as tofu tenders and soy noodles. Pulmuone is participating in the world's largest food exhibition, 'SIAL Paris 2024,' hosting large-scale tasting events for approximately 1,000 visitors per day until the 23rd. Products featured include tofu tenders, soy noodles, plant-based rice balls and gimbap, japchae, stir-fried udon, and Seoul ramen, all strategic products targeting the European market.

The 'K-Food Leaders Pavilion,' specially curated by the Korea Food Industry Association, is an exclusive exhibition space different from typical Korean pavilions. Nine Korean food companies are scheduled to participate, utilizing 63 booths in total. Pulmuone occupies the largest space, with nine booths (81m²).

During this event, six Pulmuone products were selected for the prestigious ‘SIAL Innovation Selection,’ the most of any company in the 'K-Food Leaders Pavilion.' The selected products include Soymilk Noodles, Tofu Tenders, Gimbap made from land-farmed seaweed, ion-exchange vegetable packs, soft tofu tortillas, and white fungus rice drinks, showcasing Pulmuone’s innovation and creativity in the plant-based food sector.

▲ Six Pulmuone products selected for the 'SIAL Innovation Selection,' which highlights products with innovation and creativity, as judged by global food industry experts. Clockwise from the top left: 'Tofu Tenders,' 'Soy Noodles,' Gimbap made from land-farmed seaweed,' 'White Fungus Rice Drink,' 'Soft Tofu Tortilla,' and 'Ion-Exchanged Vegetable Pack.'

In a July press release, SIAL Paris highlighted Pulmuone's Tofu Tenders and Soymilk Noodles as key products that ‘redefine the food experience.’ Tofu Tenders were praised for their advanced manufacturing technology, offering ‘a unique texture and delicious flavor,’ while Soymilk Noodles were lauded for offering ‘a healthy and tasty alternative,’ preserving essential nutrients through innovative manufacturing.

▲ Pulmuone CEO Lee Hyo-yul (fourth from the left) poses for a commemorative photo with Pulmuone’s Japanese subsidiary Asahico CEO Ikeda Mio (third from the left) and event officials during a visit to the Pulmuone booth at 'SIAL Paris 2024.' Pulmuone plans to establish a European branch next year, expanding its global business from the U.S., China, Japan, and Vietnam to Europe.

Pulmuone plans to leverage this event as a gateway to the European market by establishing direct communication with local buyers and consumers. The company intends to establish a European subsidiary next year, further expanding its global business footprint, following the U.S., China, Japan, and Vietnam.

▲ Pulmuone's 'Tofu Tenders' displayed at the 'SIAL Innovation Selection' exhibition at 'SIAL Paris 2024.' Pulmuone captured the attention of European industry professionals by having the most products—six—featured in the 'SIAL Innovation Selection' list, which recognizes products with exceptional innovation and creativity, among companies in the 'Leading K-Food Pavilion.'

Seung-hwan Oh, Director of Pulmuone’s Global Business, commented, "By showcasing Pulmuone's plant-based innovations at 'SIAL Paris 2024,' we aim to accelerate our entry into the European market, expand the global reach of sustainable K-Food following our successes in the U.S., China, and Japan, and achieve our goal of becoming the world's leading sustainable food company."

▲ A tasting corner for Pulmuone's plant-based innovative product, 'Tofu Tenders,' at the Pulmuone booth in Hall 5B at the Paris Nord Villepinte Exhibition Center. Pulmuone is participating in the global food exhibition 'SIAL Paris 2024,' held in Paris until the 23rd, showcasing over 50 plant-based innovative products aimed at the European market.

▲ A tasting corner for Pulmuone's plant-based innovative products, 'Plant-Based Bulgogi Gimbap' and 'Plant-Based Bulgogi Rice Balls,' at the Pulmuone booth in Hall 5B at the Paris Nord Villepinte Exhibition Center. Pulmuone is participating in the global food exhibition 'SIAL Paris 2024,' held in Paris until the 23rd, showcasing over 50 plant-based innovative products aimed at the European market.

Since announcing its commitment to becoming a plant-forward food leader in 2021, Pulmuone has introduced various sustainable products in both domestic and international markets. The U.S. subsidiary launched the 'Plantspired' brand in 2020, focusing on plant-based protein, including tofu and plant-based meat substitutes, continuously expanding its product portfolio in the global market.

Pulmuone aims to establish its European subsidiary next year and launch its plant-based product line, including tofu and meat substitutes, to mark a significant step in expanding its global business.

About SIAL Paris SIAL Paris, with over 60 years of history, is the largest food exhibition globally. This year’s event, running through October 23, focuses on the theme of “Own the Change,” with over 7,000 companies, including global giants such as Nestlé, Danone, and Aldi, participating. Approximately 300,000 food industry professionals and consumers are expected to attend.