Value System

We are a LOHAS company
that cares for humanity and nature.

Over his nearly 100 years of life, farmer Won Kyung-sun continued to
challenge himself to find new ways to create harmony between people and
between humans and nature in order to transcend individual desires.
The Pulmuone spirit began when Mr. Won, a master farmer and conscientious
pacifist who, at the Pulmuone Farm he created, dedicated his life to respecting
neighbors and showing respect for life. Mr. Won went on to promote a world without
war and advocate world peace.

Pulmuone's original spirit of providing " wholesome foods that can be eaten by the entire
family in confidence" has evolved into the spirit of LOHAS that seeks
to promote healthy and happy individuals and families and to protect the
health of the Earth's environment. LOHAS has now become a universal value for the
modern era, sailing into our daily lives like a breath of fresh air.



The spirit of Pulmuone is embodied in love for our neighbors and respect for life.

The spirit of love for our neighbors is our desire to produce foods that are safe and
as fresh as what nature has provided for us. This is our promise to you and part of our
determination to produce wholesome foods that can be fed to your family with confidence.

The spirit of respect for life is a mindset that seeks to value and protect nature, the origin
of life, as a way to promote the spirit of love for our neighbors. This is our promise as humans,
to create an environment where even the smallest form of life can live freely. We can live life as
it should be lived only when nature exists in the way it should be.

Mission

To Create healthy Tomorrow for the People and Planet with Wholesome Foods

Pulmuone's mission is to become 'To Create healthy Tomorrow for the People and
Planet with Wholesome Foods’.
We make wholesome foods.
We innovate the entire process of our value chain to select and develop the
methods that are more beneficial to people, animals, and the environment.
We make people and the earth healthier.
Our goal is to create a healthy tomorrow for people and the planet through the
best efforts and maximum practices we can make.

Pulmuone’s new value system

풀무원 신(新) 가치체계도
Our products are based on plant forward and animal welfare.
Our services are designed around the customers to provide a healthy experience.
All of our processes and results are considered and practiced to be beneficial to the environment.

Pulmuone is creating a healthy future for both people and the earth.

Core Values

Core values are the way we work to fulfill our mission,
and they mean the values that should be prioritized above all else while working.
  • Trust

    Keeping promises to customers

  • Passion

    Continuing to challenge and innovate

  • Excellence

    Creating differentiated values

  • Trustis keeping promises to our customers.
  • Passionis continuing to challenge and innovate.
  • Excellenceis creating differentiated results.
We provide new and differentiated values (results) for our customers by keeping the promises, principles and regulations,
which are the starting point of Pulmuone, taking a proactive approach to the purpose of Pulmuone and ourselves,
and making constant efforts to challenge and innovate.