GAP (Good Agricultural Practices) is a certification system that focuses on the control of agricultural environment such as soil or water quality and harmful substances that may remain in agricultural products to ensure the safety of agricultural products. The system is also intended to conserve the agricultural environment in the production of agricultural products, management after harvesting, and distribution. Pulmuone Foodmerce held “GAP Week” to promote GAP-certified agricultural products from November to December 2019 in association with the Ministry of Agriculture, Food, and Rural Affairs and National Agricultural Products Quality Management Service.

ASC-certified raw salmon from Norway

ORGA Whole Foods launched Korea’s first ASC-certified raw salmon in January 2020 to provide safe, healthy foods to customers, contributing to the sustainable expansion of fisheries. The ASC certification, which is an international certification for eco-friendliness and sustainability that prevents indiscriminate fishing and controls feed, water quality, and antibiotic use, is very difficult to acquire due to the wide range of biological and environmental standards.

Animal welfare-labeled Pulmuone eggs

With growing interest in animal welfare in Korea and the steadily increasing numbers of people looking for the “Animal Welfare Eggs,” Pulmuone has set a specific goal of KRW 30 billion to continuously increase the share of Animal Welfare Eggs sales among edible eggs being sold by Pulmuone. Among the edible eggs sold by Pulmuone, the share of Animal Welfare Eggs sales accounted for about 10%, which has up to 23% since 2018. With the introduction of the “European Open Type Aviary,” which is a representative animal welfare breeding facility for egg-laying hens in Europe, Pulmuone is leading the domestic animal welfare egg market by starting the animal welfare egg business.

“Animal Welfare Egg Farm,” a children’s hands-on hall

To help children better understand the global trend of animal welfare and offer opportunities to explore the role of a farm manager who produces animal welfare eggs, Pulmuone opened an Animal Welfare Egg Farm that combines animal welfare education and farm management experience in the children’s job experience theme park “Kidzania Seoul,” which has expanded to become “Kidzania Busan” from January 2020. In the Animal Welfare Egg Farm, children can share their feelings of being in a chicken’s position after experiencing the egg farm and better understand that animal welfare: a chicken raised in happy environment can lay healthy eggs. In addition, children can make their own animal welfare facilities with clean rice straw, feeders, and perches, where chickens can feel free to act, so that they can experience feel the importance of animal welfare. Then, they can collect and pack the eggs hidden around the farm and deliver the eggs to the mart, which is the final step. According to the 2019 Kidzania Partners Effectiveness Study, 96.7% of children who experienced the animal welfare egg farm were satisfied with the experience, and 96.7% of children agreed with the message that “Healthy chickens lay health eggs,” which shows that the Animal Welfare Egg Farm has offered positive experiences related to animal welfare and educational benefits.