Pulmuone Launches Authentic Korean-Made Kimchi in US Walmart Stores

◦ Pulmuone sells Korean-made traditional kimchi with fish sauce in 400 stores of Walmart from this month

◦ With the taste and quality of Pulmuone kimchi well verified in US mainstream market, Pulmuone traditional kimchi hits shelves of Walmart after 2 years since the entrance of its vegan kimchi

◦ Pulmuone takes lead in US kimchi market with its one-of-a-kind strategy of shipping Korean-made kimchi to US and aggressive local marketing campaigns

▲ Pulmuone’s authentic Korean-made kimchi sold in US Walmart stores from this month

SEOUL – May 20th, 2022– Pulmuone is to sell authentic Korean-made kimchi with fish sauce in stores of Walmart with an aim to accelerate its expansion of kimchi business in the U.S.

Pulmuone announced on the 20th that the food company, starting on this month, is selling traditional kimchi with fish sauce in 400 stores of Walmart, the largest retailer in the U.S., by shipping the Korean-made kimchi to the American states. It is the first time that Pulmuone has sold traditional Korean-made kimchi solely under its own brand name ‘Pulmuone’ in large U.S. retail stores.

Since 2019, Pulmuone has been selling vegan kimchi produced in Korea at the U.S. mainstream retail stores including Walmart, Kroger, and Publix. By adding its Korean-made kimchi with fish sauce to the shelves of 400 stores of Walmart, Pulmuone is solidifying its position as the most famous kimchi brand in the U.S. market.

Pulmuone continues its one-of-a-kind strategy of producing kimchi in Korea and delivering it to the U.S. that differentiates it from those local production-oriented companies in the U.S. kimchi market. Pulmuone choses to directly export kimchi products from its plant in Iksan, Korea to mainland U.S. using its Korean-Clay-Jar-Inspired Cooling Technology, as Kimchi relies on ingredients and environment for its original taste and quality. Although adhering to the unique strategy comes with a number of difficulties including extra product and logistics costs, Pulmuone, which defines the kimchi business as an international promotion of Korean food culture, is persisting with its own strategy with an aim to introduce Korean authentic kimchi to the consumers of the United States.

▲ Pulmuone’s authentic Korean-made kimchi displayed in a Walmart store in US

The kimchi with fish sauce sold by Pulmuone at Walmart from this month is a central-style Korean authentic kimchi with fresh taste to suit local consumers' palates. Pulmuone net a deal with the top U.S. retailer by complying with the pre-qualification requirements with its thorough product temperature control, proper product localization, and the brand’s reputation as a stable original kimchi supplier proven in the U.S. mainstream market.

"The launch of Pulmuone kimchi with fish sauce in Walmart stores is a clear indication that our strategy of promoting authentic Korean-made kimchi is widely recognized by the consumers around the globe,” said KS Cho, CEO of Pulmuone Foods USA. “Pulmuone will continue its efforts to introduce original Korean-made kimchi to the local consumers and expand distribution channels to take lead in the U.S. kimchi market.”

As the Korean wave is spreading and kimchi is in the limelight as Korea’s representative food in the U.S., Pulmuone is actively engaging marketing campaigns to provide the U.S. consumers with access to the original Korean kimchi. On April 29, Pulmuone participated in the Korean Heritage Night, a cultural exchange event held at the home stadium of Montgomery Biscuits, a Minor League Baseball team and the Double-A affiliate of the Tampa Bay Rays based in Montgomery, Alabama, to host a Pulmuone kimchi tasting and giveaway event. Pulmuone sponsored the event for the second time since July last year with an aim to introduce Korean food culture and plans to be a sponsor for the next event scheduled in July this year.

▲ Pulmuone participated in the Korean Heritage Night, a cultural exchange event held on May 29 at the home stadium of Montgomery Biscuits to host a Pulmuone kimchi tasting and giveaway event.

▲ A photo of local visitors who participated in Pulmuone’s kimchi tasting and giveaway event with Pulmuone authentic Korea-made kimchi.

▲ A photo of Pulmuone Foods USA official introducing the kimchi tasting and giveaway event and the health benefit of kimchi to the local press

ABOUT PULMUONE

Since 1984, Pulmuone has been making plant-forward and Asian-inspired cooking easier and more delicious for people from all walks and stages in life. After announcing its commitment to becoming a plant-forward food leader based on its world-best research and development capabilities for plant-based protein, Pulmuone is releasing new lines of innovative food products domestically and globally in the U.S., China, and Japan.

ABOUT PULMUONE’S GLOBAL KIMCHI PLANT

Pulmuone has opened a smart kimchi manufacturing plant on May 24th, 2019 to boost its global exports of the fermented traditional Korean side dish. The Global Kimchi Plant, a 30,000-square-meter facility located in Iksan, Korea, is expected to accommodate the growing demand for premium kimchi in the global markets with its annual capacity of 10,000 tons of kimchi variations including vegan napa cabbage kimchi, vegan napa cabbage white kimchi, vegan cubed radish kimchi, etc.

The new kimchi plant is equipped with modern technologies for its automated ingredient storage, processing, packaging and shipping. The entire manufacturing process is monitored by IP (Internet Protocol) cameras and IoT (Internet of Things) sensors to maintain temperature, humidity and salt concentrations at a constant level, and RFID (Radio-Frequency Identification) technology is applied for real-time storage management to ensure the optimized fermentation of each of the products with different destinations including the U.S., China and Japan.

Pulmuone Newsroom : http://www.pulmuone.co.kr/en/newsroom/listPulmuoneNews.do